Pop-ups are a feature widely used on different types of websites to capture visitors’ attention and increase conversions. When applied strategically, they can help generate more leads, promote offers, and boost engagement.
However, to get the most out of this tool, it is essential to understand its different types and how best to use them without compromising the user experience.
In this article, we will cover everything you need to know about pop-ups, from their variations to best practices for implementing them effectively. Let’s get started!
What is a Pop-up?
A pop-up is a visual element that appears over the content of a page or website with the aim of capturing the user’s attention and motivating them to perform a specific action. This feature is commonly used to highlight offers, promotions, or important messages so that they do not go unnoticed.
Pop-ups are usually presented as floating boxes or windows to display content such as lead capture forms, warnings, notifications, or any other type of relevant communication.
How does it work?
This feature is triggered based on predefined triggers by the website administrator, such as time spent on the page, clicks on specific buttons, number of scrolls on the screen, or attempts to leave the website.
It is recommended that pop-ups be configured strategically so that they are displayed at the right time and do not compromise the visitor’s browsing experience. When used well, they become a powerful tool.
What are the different types of pop-ups?
As we mentioned at the beginning of our guide, there are different types of pop-ups that can be used to achieve specific goals. Learn about the main types below:
Entry Pop-up
As the name suggests, this is a type that will appear as soon as a visitor or user accesses your website page. It is often used by companies that want to capture leads or offer an exclusive discount or promotion.
Exit Pop-up
This type of pop-up is triggered when the visitor tries to leave the site, either by moving the cursor toward the close button, the address bar, or another element that indicates the intention to leave.
Implementing it is a great strategy to retain visitors and encourage them to complete an action, such as finalizing a purchase. To do this, it is common to offer a special offer or an exclusive discount when the user is about to leave.
Scroll Pop-Up
In this strategy, the window will only appear after the visitor has scrolled through a certain percentage of the page. This model is considered less intrusive, as it is only displayed when the visitor shows a certain level of interest in the content, which increases the chances of interaction.
Click Pop-Up
The click pop-up will only be displayed when the user clicks on a specific button or link, such as “Learn More” or “Subscribe Now.” The advantage of this type is the ability to display content or offers without interrupting navigation.
Inactivity Pop-up
Displayed only when the user is inactive for a certain amount of time, usually around 30 seconds or more. Its purpose is to re-engage the visitor by offering something of value in exchange for their attention, such as a discount, gift, etc.
Why use pop-ups on your website?
When well planned and implemented, this feature becomes a powerful tool capable of increasing your sales and conversions without affecting the visitor’s browsing experience.
Check out some of the main benefits of using pop-ups:
- Increased conversions: Directs users and visitors to perform specific actions, such as filling out forms or completing a purchase, significantly increasing your conversion rates.
- Lead Generation: Ability to capture contact information from potential customers interested in your products or services, facilitating relationship building and closing future sales.
- Promotion of Offers and Discounts: Through website pop-ups, you can easily highlight exclusive promotions and discounts, reducing cart abandonment and encouraging impulse purchases.
- Database Growth: Many companies use this feature to collect important contact information and encourage visitors to subscribe to newsletters, thereby expanding their list of qualified contacts.
- Better Engagement: Pop-ups make it easier to draw visitors’ attention to relevant content, promotions, and news, which increases overall engagement.
Best practices for using pop-ups effectively
To achieve the best results and avoid negative impacts on the user experience, it is essential to use pop-ups strategically. Below, we list some best practices that will help you apply them efficiently and naturally:
- Avoid intrusive pop-ups: Whenever possible, opt for less invasive formats so as not to hinder your website visitors’ browsing experience.
- Define the right moment to display it: Use strategic triggers, such as exit intent or browsing time, to display messages at the most opportune moment.
- Offer something of value: Offering a discount or exclusive material is an excellent way to turn the pop-up into a positive feature in the customer’s view.
- Make it easy to close: To ensure visitors have a positive experience and avoid frustration, be sure to include a close button that is visible and easy to interact with.
- Test different approaches: Finally, remember to conduct A/B testing to identify which strategy is most appropriate and generates the best results.
How to create effective pop-ups with Jivo Marketing?
If you want to implement this strategy on your website quickly and easily, Jivo Marketing’s pop-up tool for websites is the ideal solution. With it, you can create highly customized windows to capture leads, promote offers, and increase engagement.
Check out some of the main advantages of JivoChat Marketing:
- Easy, code-free creation: Our tool allows you to configure and customize various aspects of pop-ups without the need for technical programming knowledge.
- Advanced segmentation: With our advanced segmentation feature, you can display pop-ups based on user behavior, using criteria such as time on page, exit intent, or specific actions within the website.
- Online chat integration: Combine pop-ups with JivoChat to convert visitors into customers with fast, personalized service.
Here are some examples of pop-ups that can be created with Jivo Marketing:
Example 1:
Example 2:
Example 3:
