We know that creating a chatbot from scratch can seem like a complex and challenging task, but with the help of a chatbot builder, the whole process becomes much more practical and simple, even for those who have no technical knowledge of programming.
In this article, we will show you what this tool is, how it works, and what are the best platforms currently available so that you can create your own virtual assistant quickly and efficiently. Let’s get started!
What is a chatbot builder?
As the name suggests, this is a tool that allows you to create customized chatbots for different purposes, such as customer service, e-commerce sales automation, lead generation, and technical support.
The main objective of these platforms is to offer resources that facilitate the development of new virtual assistants, even for those who do not know how to program. With a chatbot builder, you can define conversation flows, simulate interactions with customers, train the bot, and customize responses according to your business needs.
Some more advanced and comprehensive tools offer artificial intelligence features and can be easily integrated with various channels, such as WhatsApp, email, CRMs, social networks, websites, etc.
Although some platforms require basic coding knowledge to implement more complex functions, the best options on the market work on a no-code model, meaning they use visual and intuitive interfaces that are accessible to any user.
Key features a chatbot builder should have
Before choosing a tool, we need to analyze all the features offered by each platform. Here are some of the key features a chatbot build needs to have:
- No-code or low-code interface: This feature is essential, as it makes it easy to create bots even for those with no programming experience.
- Integrations with other tools: A good platform should allow integration with channels such as WhatsApp, CRMs, websites, and social networks, ensuring that the bot is present where the customer is.
- Dialog customization: The best chatbot builders on the market allow you to adapt the tone of voice, language, and conversation flows according to your company’s goals and identity.
- Artificial Intelligence (AI): With the use of AI, the bot can improve its responses through continuous learning and natural language processing (NLP).
- Analytics and reports: The tool should provide data on performance, response rates, retention, and other essential indicators to improve the chatbot’s performance.
- Scalability: Finally, it is important that the platform allows you to create everything from simple bots to more complex solutions that keep pace with the growth of your business.
These features are essential, as they ensure that the chatbot delivers real value to your business and helps improve the customer experience at all touchpoints.
8 Melhores criadores de chatbots
Below, we list the 8 best platforms available in 2025. They stand out for their ease of use, advanced features, and excellent cost-benefit ratio. Check them out:
1. JivoChat
JivoChat is much more than just a chat for websites, because it also offers a powerful chatbot builder that helps companies automate customer service, increase sales, and reduce the workload of their support team.
Thanks to its no-code interface and integration with channels such as WhatsApp, Instagram, Facebook Messenger, and websites, Jivo’s solution allows your team to create personalized conversation flows that work 24/7.
The chatbot can qualify leads, answer frequently asked questions, collect contact information, refer customers, and much more. In addition, it is compatible with different bot creation solutions, such as Tovie, Chatme, Plantt, among others.
Key Features:
- No-code visual builder for creating flows
- Ready-made chatbot templates for different purposes
- Customization of dialogues and trigger conditions
- Media support and integration with CRMs and Google Sheets
- Multi-channel operation (website, WhatsApp, Instagram, Messenger)
- Automatic redirection to human attendant
- Conversation history storage
- Integrations with APIs and partner platforms
Price:
It offers a free plan and customized paid options, depending on the chosen partner and business needs (starting at R$ 63/month).
2. Zoho
Zobot is a chatbot builder developed by Zoho SalesIQ, an advanced platform that combines practicality with artificial intelligence to offer an automated and efficient customer service experience.
With it, you can quickly and easily create chatbots through an intuitive drag-and-drop interface, without writing a single line of code. Zobot uses Zoho’s own AI technology, Zia, and can also be integrated with external tools such as IBM Watson, Dialogflow, Microsoft Azure, etc.
Key Features:
- No-code chatbot builder with drag-and-drop
- Support for AI-based chatbots (with NLP via Zia)
- Creation of hybrid chatbots (guided + AI)
- Integration with AI platforms such as Watson, Dialogflow, Azure
- Support for custom coding (for advanced users)
- Library of responses and articles for self-service
Price:
Customized pricing based on usage; plans available on the Zoho website. There is a free version with limited features.
3. ChatFuel
Next, let’s talk about Chatfuel, one of the most popular chatbot builder platforms on the market, known for its versatility and focus on automation for channels such as WhatsApp, Facebook Messenger, Instagram, Shopify, etc.
With a no-code visual interface and advanced AI features, the tool allows you to create highly efficient virtual assistants for sales and customer service. One of the platform’s major differentiators is Fuely AI, a technology that helps segment customers, answer frequently asked questions, qualify leads, and even schedule appointments via message.
Key Features:
- No-code visual chatbot builder
- Proprietary AI (Fuely AI) integrated based on ChatGPT
- Real-time automatic responses (messages and comments)
- Proactive messages and personalized notifications
- Audience segmentation and preference tracking
- A/B testing for flow optimization
Price:
Plans starting at $14.99/month (Facebook/Instagram) and $49.49/month (WhatsApp). Enterprise plan starting at $300/month. 7-day free trial available.
4. Giosg
Giosg is a customer service automation platform that stands out for offering a highly visual and intuitive chatbot builder. Using a drag-and-drop creation system, it is ideal for those who want to improve lead generation, engage visitors, and offer real-time support.
In addition to the bot builder, they also offer several interesting extra features, such as A/B testing, visual performance reports, integration with marketing platforms, smart pop-ups, and custom forms.
Key Features:
- Chatbot platform with drag-and-drop creation
- Ready-to-use and customizable templates
- Media support (videos, images, files)
- Integration with YouTube, Vimeo, and CRMs
- A/B testing built into the platform
- Real-time performance reports
Price:
Custom pricing based on user volume, features used, support level, and desired customization. Please contact the Giosg sales team for a quote.
5. Botsify
We couldn’t leave out Botsify, a well-established chatbot builder that offers a white-label solution, allowing you to customize the tool with your domain, brand, colors, and have full control, turning it into a profitable SaaS without the need for large investments.
The platform stands out as a ready-made solution for companies that want to get started quickly, offering robust features such as sentiment analysis, integration with multiple channels, AI support, custom automations, and even integration with external systems via API and webhooks.
Key Features:
- No-code chatbot builder with drag-and-drop functionality
- Support for creating custom bots with AI
- Works on multiple channels: WhatsApp, Telegram, Instagram, Messenger, SMS, and websites
- White-label solution with custom branding
- Sentiment analysis and performance reports
- Integrations with APIs, CRMs, and Google Sheets
Price:
The company offers flexible pricing models, with plans starting at $49.00 (monthly) that include 2 chatbots, 5,000 users/month ($10 per 1,000 additional users), unlimited messages, forms and media, support for Messenger, SMS, Instagram, Telegram, and websites.
6. Rasa
Open-source and highly customizable, Rasa is a robust chatbot builder that allows you to create virtual assistants based on advanced artificial intelligence, using machine learning and natural language understanding (NLU).
As a developer-focused solution, Rasa provides complete freedom to customize flows, integrate with internal systems, and deploy on-premises, making it the best alternative for companies that require complete control over their data and infrastructure.
Key Features:
- Open-source platform focused on conversational AI
- Full support for multiple languages (multilingual NLU)
- Machine learning-based dialogue management
- Integration with APIs, databases, and proprietary systems
- High level of customization and control of the environment
Price:
Free plan with 1 bot per company and up to 1,000 external conversations/month, Growth Plan starting at $35,000/year, Enterprise Plan with price upon request.
7. LandBot
Used by companies such as Allianz, Nestlé, and BNP Paribas, Landbot is an excellent chatbot builder option. It is a no-code platform that allows you to create intelligent chatbots quickly and intuitively.
The tool is capable of automating interactions efficiently while maintaining a human approach, making it ideal for marketing, sales, and support teams. Its visual interface with a drag-and-drop editor makes development easy even for beginners, while advanced features allow for scalability for larger projects.
Key Features:
- Chatbot creator with no-code visual interface
- Ready-made templates for marketing, sales, and support
- Integrations with Slack, HubSpot, Salesforce, Google Sheets, Zapier, and more
- Support for WhatsApp, Facebook Messenger, website, and API
- Conversation transfer to human agent
Price:
Free plan with 1 bot and up to 100 conversations per month, Starter plan for $45/month with 2 accounts and up to 500 chats per month, WhatsApp Pro plan for $220/month with 3 accounts, 2,500 chats per month, and 1,000 WhatsApp chats per month, Business plan for $450/month with 5 accounts and a customized number of chats.
8. Tidio
Finally, we have Tidio, a complete conversation automation platform that combines live chat, personalized chatbots, and conversational AI in a single solution. Its unique feature is its drag-and-drop visual editor, which facilitates the creation of automated flows for different areas.
Another highlight is Lyro AI, an intelligent virtual agent that learns from your database, such as articles and FAQs, and automatically responds to the most common customer questions, considerably reducing the workload of your customer service team.
Similar to the other solutions presented, Tidio offers integration with several important channels and platforms, such as Shopify, Wix, WordPress, Messenger, Instagram, and WhatsApp.
Key Features:
- Visual chatbot editor with customizable blocks and flows
- Ready-made templates for different purposes (sales, support, cart recovery, etc.)
- AI assistant (Lyro) trained with company content
- Chatbot interface customization
- Multi-channel support: website, email, social media, and messaging apps
Price:
Free plan available, paid plans starting at $24.17/month, advanced plans starting at $749/month, and a 7-day free trial available.