AI Overview is a new feature from Google that aims to transform the internet search experience. Using artificial intelligence, it generates quick and accurate summaries based on the user’s search, allowing immediate access to the desired information.
In this article, we will explain what this feature is, how it works in practice, and, most importantly, how this change can directly impact your SEO strategies and your website’s search performance. Let’s get started!
What is AI Overview?
In recent years, Google has integrated a new feature into its search engine that can provide complete and quick answers in a matter of seconds. Based on artificial intelligence, this technology analyzes different sources of information and, based on them, presents a clear and objective summary at the top of the results page.
In addition to speeding up access to information, AI Overview also makes the user’s journey more practical, bringing together the main points from different pages in a single space. However, this change directly affects the way people consume and interact with online content.
For this reason, large companies and digital marketing professionals are already paying attention to this new feature, as it has the potential to impact organic traffic and content optimization strategies, such as SEO.
Key Features of AI Overview
Here are some of the main features of this tool:
Summary of Information
As we highlighted earlier, AI Overview is capable of gathering information from various sources to create a clear and objective summary of what the user searched for, eliminating the need to access multiple links to find the desired answer.
Resolving Complex Questions
Another noteworthy feature is this technology’s ability to handle long and detailed questions. This is because the system can understand all elements of the question and deliver a satisfactory answer in one go, through the Search Generative Experience system.
Contextualized and Relevant Information
Using an advanced model of Gemini, Google’s artificial intelligence, AI Overview analyzes the context of the search to provide more accurate and relevant data, making the search experience much more efficient.
Support in Planning Tasks
In addition, Google’s new tool can also help organize different daily activities. It structures information into steps and suggests logical sequences to facilitate tasks such as planning trips, organizing events, or even developing personal projects.
Integration with Videos
With the help of other tools, such as Google Lens, AI Overview is also capable of answering questions related to videos. In other words, when watching a tutorial on YouTube, users can ask questions about specific parts of that content.
How can AI Overview impact your website’s SEO?
It is normal that with the popularization of this new feature, the way users interact with search engines will change dramatically. With such easy access to direct answers and complete summaries, there is likely to be a noticeable reduction in organic traffic.
However, there is also a positive effect in this process, as the pages cited in these summaries have a greater chance of gaining more visibility and receiving a higher number of clicks. This is because Google itself encourages users to explore more details from the sources that were used to generate the summary.
It is important to note that AI Overview prioritizes websites with useful, reliable, and well-structured information to generate its summaries. Therefore, it is essential to invest in the production of original and complete content that truly matches search intentions.
In addition, with the advancement of artificial intelligence in search, strategies involving long-tail keywords may become even more relevant. This type of approach tends to work better for more specific queries, exactly the type of search that the new tool was developed to serve.
Tips for adapting your SEO strategy to AI Overview
Below, we list some tips that can help your website stand out, even with the popularization of this new technology:
Create In-Depth and Relevant Content
As we highlighted above, producing truly comprehensive materials is essential to stand out from the competition. When creating new content, always seek to answer users’ real questions, providing up-to-date data, examples, and relevant information.
The more value your content offers, the greater the chances it will rank well and be considered a reliable source for use in AI-generated summaries.
Focus on specific, long-tail keywords
More specific and complex queries tend to be more prominent in the new tool developed by Google. Therefore, working with long-tail keywords that are detailed and more targeted can increase your website’s visibility.
Keep your content up to date
Review and update your content frequently, especially content that generates the most traffic. This shows Google that your website is committed to providing reliable and up-to-date information, further increasing your chances of appearing in both traditional search results and AI Overview.
Structure your articles well
Finally, always try to organize and structure your content in the best way possible with clear titles, subtitles, lists, and short paragraphs. All of this makes it easier to understand, not only for readers, but also for search engines and AI.
Have you learned everything about AI Overview?
We hope this content has helped you better understand how this new Google feature works and what impact it can have on SEO. Now it’s time to review your strategies and adapt your website to continue standing out in searches.