Next year, the feature that allows users to create a username on WhatsApp will finally be launched, allowing users and businesses to start conversations without revealing their phone number. This new feature increases privacy and control over sensitive information within the platform.
In this article, you will learn everything that has been announced about the feature, when it will be available, who will be able to use it, how it will work, and what impact it will have on users, brands, and developers.
What is a username on WhatsApp?
The username on WhatsApp is a feature that allows you to start conversations and calls without having to share your phone number. Users and businesses will be able to choose a unique username that will serve as an identifier within the platform.
Meta has confirmed that the feature will be optional, but it represents an important change in how WhatsApp handles privacy. Now, it will be possible to be found by a public identifier, without relying solely on a phone number.
The main goal is to make interactions more secure and practical, especially in situations where the user does not want to share their number, such as professional contacts or conversations with strangers.
When will the username on WhatsApp be available?
Although still in development, Meta has confirmed that the launch of this feature is scheduled for 2026. In recent months, the company has released more details and has been laying the groundwork to implement user names gradually and safely.
Although the launch is scheduled for next year, it may be adjusted or postponed, as Meta seeks to ensure a stable and flawless implementation for all users and businesses.
How does name reservation work on WhatsApp?
According to official information, users will be able to reserve a name during the early access phase. For the reservation to be successful, the chosen name must follow WhatsApp guidelines and be available at the time of request. Only unique usernames can be linked to each account.
After reservation, the username will be associated with the user’s account, ensuring exclusive ownership when the feature is publicly released. This process aims to facilitate name management, avoid conflicts, and ensure that everyone has a fair chance.
Who can use this feature?
Initially, the username on WhatsApp will only be available to businesses and users of the official API. This will allow systems to be tested and adapted before full release. When the feature is released publicly, regular users should also have access.
It is important to note that Meta has not yet officially confirmed the release schedule, and that the initial priority will be for business accounts and developers.
How does this update impact businesses?
With the arrival of usernames on WhatsApp, companies will need to adjust their systems to maintain communication with customers. The new feature implies updates to CRMs, service flows, and integrations that previously depended exclusively on phone numbers.
In addition, Business-Scoped User ID (BSUID) will be adopted, a unique identifier linked to each user that ensures messages and notifications arrive correctly, even when the customer chooses to use a username.
Have you learned everything about WhatsApp’s new feature?
We hope our guide has helped you understand how usernames will work on WhatsApp, what changes they will bring, and what has already been confirmed by Meta.
Now, just keep an eye out for upcoming updates to reserve your username and get ready for the feature’s official launch. As the launch date approaches, users, businesses, and developers will have new opportunities for interaction and an additional layer of security in their communications.