WhatsApp is no longer just a sales channel option; today, it is a central part of Brazilians’ daily lives and one of the main points of contact between brands and consumers.
According to data from Statista, Brazil has 147 million WhatsApp users, which corresponds to 99% of Brazilians online. Many users utilize the app to communicate with companies, making WhatsApp a type of “digital service desk” that is always at the customer’s fingertips.
In this context, broadcast lists are one of the most efficient ways to maintain regular contact with customers in an organized and personalized manner.
It allows you to send the same message to multiple contacts at the same time, but each one receives it as if it were an individual conversation, preserving the feeling of closeness and exclusivity.
If you don’t use this feature yet, we’ve put together a list of tips and strategies to increase sales using broadcast lists on WhatsApp. Check it out!
How to increase sales using WhatsApp broadcast lists
The broadcast list is ideal for talking to multiple customers at the same time without creating groups, preserving privacy and avoiding noise.
Lists can be used to publicize news and launches of new products, collections, or categories. Use clear descriptions, quality images, and, if you have an online store, include direct links to the purchase page.
In addition, it can be used to offer specific discounts, creating a sense of privilege and urgency, increasing the likelihood of conversion. For short-term promotions, such as limited-time free shipping or flash sales, the list ensures that the message reaches the customer directly, without getting lost in group conversations.
But it is worth remembering that in order to send the message on the broadcast list, the contact must have your number saved. Therefore, right from the first contact, encourage the customer to add your number to their phonebook, explaining that this will give them early access to new releases, coupons, and special offers.
Advantages of using broadcast lists on WhatsApp for sales
Broadcast lists allow the same message to be delivered individually to each person in your address book, giving the impression that the content was sent exclusively to them.
This feature also saves time, as it eliminates the need to send messages one by one. With just one send, you can efficiently reach your entire target audience.
Another important point is privacy: unlike groups, where participants can see the other members, broadcast lists keep contacts hidden, providing discretion and avoiding unwanted situations.
Strategy tips to increase sales using WhatsApp broadcast lists
The broadcast list is a WhatsApp Business feature that sends the same message to up to 256 contacts who have the company’s number saved. It is widely used for promotions, reminders, and notifications, but it has some limitations:
- only delivers the message to those who have saved your number;
- does not provide delivery, open, or click metrics;
- does not allow dynamic personalization (name, history, etc.);
- does not integrate with CRM, BI, or media tools by default.
It works well on a small scale, but can become a bottleneck in operations that require more control and automation. Still, with strategy, it is possible to achieve good results and increase sales on WhatsApp. Here are some practices:
1. Have a good relationship with the customer
WhatsApp is usually a more advanced stage of the journey. It is easier to sell when the customer already knows and trusts your brand through other channels (website, social media, email). Use the app as a channel for final engagement, offer reinforcement, and repurchase, not just as a cold point of contact.
2. Segment your audience
Instead of a single list, create several, grouping contacts by interests, purchase history, region, or profile. This allows you to send more relevant messages, which increases engagement and reduces the feeling of spam.
3. Beware of Spam
Balance is key: too many messages increase blocks and silence your number; too much spacing leads to forgetfulness. Set a clear cadence (weekly, biweekly, per campaign) and maintain consistency.
4. Have a defined service structure
Define the tone of voice, vocabulary, response times, and basic procedures before launching campaigns. Everyone who receives your messages and responds needs to provide a quick response that is aligned with the brand identity.
5. Produce valuable content and exclusive promotions
Combine promotional messages with useful content. Exclusive offers for those on the list reinforce the perception of the benefit of maintaining active contact. Avoid empty or purely commercial communications in sequence.
6. Monitor responses
Monitor who responds, which messages generate questions, and how the audience reacts. Prompt service after sending the message can be decisive in closing sales or preventing dropouts.
7. Invest in automation
Simple questions, such as opening hours, payment methods, and basic order status, can be automated via quick responses or chatbots, freeing up staff for more complex demands.
8. Integration with other tools
For more structured operations, integrating WhatsApp with a CRM or customer service platform helps centralize data, track history, and measure performance.
JivoChat’s CRM, for example, allows you to organize contacts, set up reminders, track sales funnels, and monitor indicators such as average response time and call volume.
9. Use mental triggers
Triggers such as urgency and scarcity can be used in limited-time messages (“today only,” “last few units”) to encourage decision-making. The important thing is to be truthful in your offers: creating a false sense of scarcity erodes trust.
10. Gather feedback
Ask customers if the frequency, type of content, and offers are appropriate. Use this feedback to adjust the tone, format, and frequency of messages, continuously aligning the strategy with audience expectations.
Best practices for increasing sales using WhatsApp broadcast lists
As this is a sensitive feature, broadcast lists must be used responsibly, in compliance with both WhatsApp guidelines and data protection legislation.
Best practices:
- Ask for explicit consent (opt-in): only send messages to those who have authorized receiving communications;
- Avoid generic messages: the more targeted and relevant the content, the lower the risk of being blocked;
- Never use purchased lists: in addition to being unethical, it violates terms of use and the LGPD;
- Be mindful of frequency: excessive messages increase complaints;
- Avoid “cold” approaches: prefer to continue an existing conversation or offer useful content before selling.
If your mailing list starts to feel limited for your purposes, it may be time to consider more robust solutions with an official API, advanced automation, and detailed reporting.
Have you learned the best strategies for increasing sales using WhatsApp broadcast lists?
Throughout this content, you have seen strategies for increasing sales using WhatsApp broadcast lists without compromising the customer experience. The app is one of the most powerful assets for business relationships today, as long as it is well planned and respectful.
To take the next step, consider a platform with native integration, such as JivoChat. With it, you can:
- create targeted campaigns and track results with comprehensive reports;
- centralize WhatsApp conversations, website chat, social media, and email in a single dashboard;
- reactivate inactive customers, send personalized offers, and nurture relationships on an ongoing basis;
- use chatbots and AI agents to automate part of the service, while leaving room for human contact when necessary.
Thus, WhatsApp is no longer just a messaging app, but has become a professional part of your sales and customer service strategy.